everything you need
to know about surveys

all about qualification

Companies that conduct market research look for the opinions of a specific group of people called the ‘intended’ or ‘target audience’ (e.g., bakers, bikers, dog owners, Android users, etc.).

That’s why every time you click on a survey tile, you’ll land on a page that says, “Start Qualification”. This is just the process which lets us know if you’re the perfect fit for a particular survey i.e., if you’re part of the survey’s target group.

road to surveys

At the end of the qualification stage, you either get matched to a survey or get ‘screened out’ .Screened out is basically the term used when a person isn’t eligible for a particular survey.

You don’t just get screened out if you’re not part of a survey’s target group.

Sometimes, even if you’re exactly who the survey is looking for, if enough of the target audience complete a survey, you’ll be screened out due to ‘quota full’. This is just a fancy way of saying the market researcher has already collected enough responses needed from your target group (hence why the survey is no longer available to you).

the actual survey

key points:

• Surveys are designed and hosted by our clients (the companies that want to hear from you).
• When you click on “Start Survey,” you’ll be redirected to our client’s survey, which they host on their domain.
• Clients have a few qualification questions of their own. So, if you get screened out at this point, it means that even though you’re part of the wider target group (e.g., dog owners in Texas), you might not be exactly who they’re looking for (e.g., Texas dog owners who use iPhones).

important terms:

• You ‘complete’ a survey when you qualify, go through, and answer all survey questions until the very end.
• You ‘finish’ a survey when you get screened out (either because you weren’t a match or due to quota full).

survey taking tips

When it comes to market research – data (or shall we say, your survey responses) is key. That’s why as market research providers, we’re big on data quality. But what does this all mean?

In practical terms, we have stringent measures to weed out dishonest activity, which is why it’s ever so important that our members do the P-A-T:

• Take time to read survey questions Properly
• Answer survey questions Accurately
• Answer survey questions Truthfully

This is to avoid getting flagged by our system and ‘quarantined’ (when a member has their account frozen until further investigation).